BUSINESS SERVICES OF NON-LIFE INSURANCE PLAYERS | A FOCUS ON CUSTOMERS’ PERCEPTION

BUSINESS SERVICES OF NON-LIFE INSURANCE PLAYERS –A FOCUS ON CUSTOMERS’ PERCEPTION

 

BUSINESS SERVICES OF NON-LIFE INSURANCE PLAYERS –A FOCUS ON CUSTOMERS’ PERCEPTION

Insurance business has undergone many changes and challenges first, in the context of nationalization since 1973 and later, during post liberalization since 1992. The IRDA which came in to force by the turn of the century, also gave a differential shape and scope for insurance business in India. IRDA paved a way for many private players to start their operations competing with the existing government players. This has resulted in manifold increase in the insurance business in India.

Private players are leaving no stone unturned to consolidate their base and enhance their market share. In the light of growing competition with private players, public sector players like National Insurance, New India Assurance, United India and Oriental Insurance Companies had to introduce innovative, customer friendly products to lure the customers and maintain their market standing. This book throws insights into the sales and market share, the status and growth orientation of insurance companies in public sector especially general insurance companies.

Dr. R. Hepsiba is a UGC Post-Doctoral Fellow in the Department of Commerce and Management Studies, Andhra University, Visakhapatnam. She obtained her MBA, M.Com, M.A (Pub.Adm) and Ph.D. degrees from Andhra University. She was also UGC Research Fellow during her Doctoral Program. She participated and presented papers in many National Seminars and Conferences organized under the aegis of NISM, Birla Sun Life, Stratadigm, Tejaswi Astitva Foundation, Powergrid, UGC, Nimsme, etc. She also participated in Training Programs conducted by national professional bodies. Dr. R.Hepsiba  associated in organizing many national events hosted by DCMS, Andhra University and Job fairs jointly organized by AU and APSCHE. She had put in 10 years of teaching experience addressing the students of MBA programme in AU affiliated colleges.  Presently she is academically engaged in teaching the MBA students of Andhra University Campus and conducting research on Retail Banking.

Dr. B. Mohan Venkata Ram is a Professor in the Department of Commerce and Management Studies (DCMS), Andhra University. He did his Masters in Business Administration, Masters in Commerce and Ph.D. in Management from Andhra University.  He was University Rank holder and recipient of Government's Merit Award. He was trained up at IIT, Delhi; IIM, Bangalore, IIT, Roorkee, IIM, Visakhaptnam and NIT, Warangal sponsored by WHO, INRETS, France; TRL, UK; Volvo, SWOV, The Netherlands etc., He has put in three decades of teaching and research experience and so far produced  24 Ph.Ds   and  10  M.Phils. He undertook Eight major research projects sponsored by UGC, AICTE, MHRD, MoST and Govt. of AP. He was a Key-note Speaker in a good number of Seminars and Conferences and delivered over   120 invited Lectures in different Management Schools and Corporates. He is a Member of many Professional Bodies and External Expert for over 20 Universities and Institutes all over the country.

Prof. Mohan Venkata Ram is the General Secretary of Andhra University Alumni Association and organised three AU grand Annual Alumni Meets in 2016, 2017 and 2018 which were attended by thousands of alumni of AU graced by Hon'ble Chief Minister of AP   Shri N. Chandrababu Naidu,   Hon'ble Vice-President of India Shri M. Venkaiah Naidu, and the Doyen of Indian  Industry Shri Ratan N. Tata as Chief Guests respectively. He was Executive Secretary of Association of Indian Management Schools (AIMS) founded by IIM, Bangalore. He held many administrative positions in Andhra University which include Dean, International Affairs; Dean, Transport; Coordinator, CARD Programme; Nodal Officer,  Inter-University Research Forum etc.